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    Unified Business Mid-end

    Overview

     

    With the development of Internet services, market competition is becoming increasingly fierce. Operators urgently need to improve customer experience and rapidly introduce new services. At the same time, they need to reduce operation costs and increase organizational efficiency to enhance market competitiveness. The traditional solution is not conducive to the precipitation of business, with more complex system, high application expansion cost, and difficult to isolate errors.

     

    Therefore, Whale Cloud Business Mid-end came into being, adhering to the “big mid-end and small front-end” concept and technical system, combined with the practice of multiple industry projects, formed a business mid-end with the characteristics of Whale Cloud, to help enterprises digital transformation.

     

    Solution Description

     

    Whale Cloud Business Mid-end is applying cloud computing, big data, Internet high-availability architecture technology, reconfiguring the company’s existing omni-channel business system; on the basis of providing omni-channel operational management capabilities such as inventory, customers, goods, orders, and members, provide rapid fulfillment capabilities of business transformation and new business deployment, accelerate digital transformation of enterprises, and enhance the efficiency of enterprise innovation. Whale Cloud Business Mid-end has the following features:

     

    Fast—Business Mid-end can quickly interconnect to internal and external systems through API Gateway.

     

    Accurate—Each center of Business Mid-end interacts and cache invokes through interface, and cooperates with Data Mid-end to effectively solve the problem of data inconsistency.

     

    Stable—Business Mid-end solution is based on a cloud-based architecture that supports elastic scaling, high concurrency, ensuring excellent performance.

     

    Cost-saving—Business Mid-end reduces the coupling of each module based on micro-service architecture. It not only makes business precipitated, but also enables the centers to operate independently and focus on their own fields.

     

    Benefits

     

    Omni-channel Business Support

    Business Mid-end front-end supports omni-channel customer contact, and back-end docks logistics and other systems, providing omni-channel and integrated business capabilities and improving customer experience.

     

    Open Cooperation Support

    Based on the micro-serviced software platform architecture, it has created an open platform to open up to the internal and external, and further enhances the market’s influence and leadership while improving revenue.

     

    Rapid Innovation Support

    The domain-oriented design concept can make customers, goods, orders, members and other information settle in Business Mid-end system, which can realize the reuse of services and quickly support the upper-layer business as a new service. When new scenarios arrive, they can be extracted on demand and quickly combined into new services, enabling companies to adapt to rapidly changing markets.

     

    Cloud Native Architecture

    With a cloud-native architecture design and a variety of functional centers for telecom and enterprise customers, it enables CSPs towards their digital transformation journey. Based on the general distributed technology platform, it introduces microservices, high performance distributed asynchronous message queue, distributed cache, and distributed database components. In the solution, data and applications are separated; application can be dynamically scale-out/in on demand. This ultimately enables high data availability, stateless billing&charging, and extremely load data processing.

     

    End-to-end Intelligent Operation and Maintenance

    ZCM is an integrated cloud application manager. ZCM not only supports agile delivery, but also implements system health monitoring, automated diagnostics, and troubleshooting recommendations. In addition, it provides a rich visual multi-dimensional interface for comprehensive monitoring, with comprehensive, end-to-end and intelligent operation and maintenance.







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