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    Unified Data Mid-end

    Overview

     

    With the development of Internet business and the increasingly fierce competition in the market, operators urgently need to improve customer experience and satisfaction, better carry out accurate marketing activities, which will help to enhance market competitiveness. Therefore, we need to deploy a data mid-end to store and calculate data quickly, and integrate OSS and MSS data into the data mid-end platform. The purpose of marketing activities is to analyze the rich data sources of the data mid-end platform.

     

    Solution Description

     

    The Whale Cloud Data Mid-End product inherits the Alibaba Mid-End construction concept and technical system, and combines the practice of multiple industry projects to form the 4One Data Mid-End with the characteristics of the Whale Cloud.

     

    OneData: Unified data for vertical data access and modular data processing.

     

    OneID+: Unified ID and view for intelligent data fusion and valued data asset management.

     

    OneService: Unified data services for supermarket data services and convenient data applications.

     

    OneOpt: Unified operation and maintenance to achieve end-to-end data quality and security.

     

    Benefits

     

    Enabling Business and Closed-Loop Iteration

    Business generates data, data drives and innovates business;

     

    Global Data Acquisition and Introduction

    Unified acquisition and introduction of full-service and multi-form data to avoid waste of resources caused by repeated construction;

     

    Unified Data Asset Management

    Seeing data assets, reducing data management costs, tracking data value;

     

    Standard Specification Data Architecture and Development

    Achieving unification of index caliber and knowledge precipitation by structuring and standardizing data indicators;

     

    Connection and Deep Extraction of Data Value

    Form a connection and labeling system centered on business core objects to increase data value;

     

    Unified Thematic Services

    Encapsulation and opening of data through data service can meet the requirements of upper application quickly and flexibly.







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