The Whale Cloud Operation Map contains the Center of Intelligence, Center of Operation, Center of Ecology and Center of Value. It covers all the key scenarios and capabilities in the 5G era.
The Center of Intelligence (CoI) address the changes on the IT platform to support future intelligent operation; Center of Operation (CoO) mainly focuses on the network management and operation to support the 5G-featured network slicing and Cloud-Network orchestration; Centre of Ecology (CoE) shares the vision how to engage with multi-industry partners and define the monetization criteria to support platform economy, and Center of Value(CoV) explains how to exploit the values from Partners, Channels (both Online and Offline) and Customers to support business model (re-)invention.
Center of Intelligence(CoI)
In the 5G era, the network is the media to connect everything. The serving object of network expands from people to things, which will generate huge volume of data. The data monetization and data-driven operation will become the keystone of 5G. Thus, the AI and big data analytics technologies must be integrated as integral part of the IT infrastructure to build intelligent foundation for network and business operation. The CoI should offer series of R&D toolkit, lower the entry difficulties for technicians and developer team, and provide the easy-of-use platform for both internal users and 3rd party industries, it will be the key to make CSPs to become digital society foundation.
The Big Data Analytics and AI platform need to provide comprehensive big data processing capabilities include data standardization, modeling, correlation and sharing in both online and offline processing mode. The AI capability integrated in the platform includes facial recognition, OCR, Robot, Machine Learning, and so on. The platform should have multi-layered AI center, unified resource management, standard algorithm and modeling, and capability sharing functions.
Center of Operation(CoO)
Center of Operation focuses on comprehensive 5G network management including network planning, resource orchestration, 5G network slicing and 5G network operating, also provides API platform to open IT & Network capabilities to ecosystem partners.
In 5G network planning, more elaborate planning is required because of the high frequency of 5G carriers and the extremely high-power consumption of 5G NR stations. CSPs need advanced tools to consider both coverage and business scenario(s) served in the area for the base station. Besides, the network operation in 5G will be extremely complex since it will be an orchestration of cloud, edge and network resources, especially network slicing is introduced in the 5G network. The integration of VIM, VNFM, NFVO and SDN-C between different vendors and different networks, agility of providing dedicated services to different industry customers, and E2E network slice management need to be well supported and planned on this layer.
Center of Ecology(CoE)
Center of Ecology builds digital ecosystem for various industrial customers, from customer on-boarding, marketplace to 5G business monetization support.
A reform in traditional industries is taking place since 4G network prevailing. In order to propel this business to become even more prosperous and profitable to CSPs, it need to transform industrial ecosystem deeply in 5G era. Therefore, it is mandatory to have an enablement platform that is flexible and elastic enough, to accommodate business partners operating and building value fabric on the same platform. In this respect, the vertical industry marketplace and vertical business enablement platform sets up an ecosystem operation tools for industrial customers, where they can on-demand subscribe cloud, network, edge, terminal and other capabilities, and by combining their own industrial experience and capabilities, they can carry out online development and testing, share the products and services with other players on the same context.
Also, the CoE provides new monetizing capability to satisfy full range of B2B, B2C, B2B2C business models for 5G economy. For instance, provide charging service for massive connections, new metrics like SLA, duration and location for network slice will be considered to improve charging functions.
Center of Value(CoV)
Center of Value explore more value from ecosystem partners, online & offline channel partners, and high-value customers by using digital technologies and innovative business models.
In the final phase of 5G business development, it is the business model that determines CSPs’ fate: Win or lost the 5G game.
The CoV can enable CSPs to address more on the business model innovation with full consideration of business partners, channel partners and customers, to mix them and catalyze new market.
For instance, business partners on the same platform could collaborate with different product and service provider, design and manage membership account sharing, loyalty points redemption and exchange, revenue share recording and calculation.
It also can digitalize and remove the border of online and offline channels, to provide consistency omni-channel customer experience, empower traditional offline channel partners with new mindset to develop digital business.
With the assistance of Center of Intelligence, the customer demand and value can be fully analyzed and understood by CSPs, assure the customer experience and provide effective marketing and service.