China Telecom New Retail
Whale Cloud and China Telecom partner together launching “Telecom New Retail” project
Telecom New Retail is a collaborative project between China Telecom and Whale Cloud for telecom store transformation. The joint project aimed to provide seamless and innovative customer experience to increase sales both online and offline. The project is not focused only on customer experience but also an essential milestone for telecom companies to transform towards internet company through smart digital. As customers are shifting from offline store towards online self-service, telcos are struggling to maintain the staffs and operating expenses. Furthermore, the new retail project is not focused only on customer experience but also an important milestone for telecom companies to transform towards a digital telco.
The traditional business model for promoting products, services in the telecom shops are outdated, and customers need better service and a better experience.
This “New Retail” forms the integration of offline and online channels via intelligent and automated data analytics. AI technology such as a robot offers customer services like recharge, invoice printing, and service inquiry to improve the context of the engagements for individuals and their friends. Furthermore, a smart life zone is a place for customers to experience new products and technologies. This brings telecom and non-telecom services together (B2B2C), transforming the shop into a new point of sales experience.
The new retail business is empowered by data-driven intelligent digital operation platform, convergent online-offline experience, collaboration with partners, and embrace the ecosystem business model.
The video showcases the digital store combining online and offline services. Please watch the video for further details.
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